Category Archives: pharma

pharma

Merck Investment in Physicians Interactive Holdings (Skyscape.com)

Posted on January 18, 2012 by John

The news came out that Merck was investing up to $17 million in Physicians Interactive Holdings (better known as Skyscape.com). Here’s a section from the press release. Physicians Interactive Holdings, Inc. the leading provider of mobile and web-based clinical resources … Continue reading →

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Digital Pharma East and Digital Pharma West

Posted on October 28, 2011 by John

I meant to post about this a few weeks ago, but I was intrigued by a conference called Digital Pharma East in Philadelphia. I first noticed it, because Aaron Blackledge from Care Practice was one of the people listed to … Continue reading →

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Hospitals: Can you afford to ban big drug company payouts?

Posted on September 1, 2010 by Katherine Rourke

This week, a very interesting (and important) question courtesy of the indefatigable KevinMD.com:  Can hospitals afford to shut down the lucrative relationships doctors have with pharmas?  To quote his blog: “A recent case at Boston’s Brigham and Women’s Hospital [has] raised … Continue reading →

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Video: The future, pharma-style

Posted on August 6, 2010 by Katherine Rourke

With social media demanding a new approach to reaching audiences — a voice that suggests and guides, rather than pitches — expect to see pharms do a lot more indirect selling. Continue reading →

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