Category Archives: healthcare content

healthcare content

Perficient Offers Rich Cascade of Content

Posted on August 23, 2012 by Anne Zieger

Looking at this headline, your first thought might be “What’s a Perficient?”  I know (it’s an IT consulting firm) because they’ve done such a great job sharing their expertise with the healthcare community. Otherwise, I might have just ignored them … Continue reading →

Posted in Blogs, healthcare content, social media, Thought Leadership | Tagged , , , , , | Comments Off

Medical Practice’s Content Guides, Connects With Patients

Posted on August 17, 2012 by Anne Zieger

One Medical Group is a concierge primary care practice with offices in Washington, DC, NYC and San Francisco. They’re a very, very sharp group of professionals who seem to be getting every communications step right. Interestingly, they’re beating the competition … Continue reading →

Posted in Blogs, healthcare content, social media | Tagged , , , , | Comments Off

Don’t Waste That Webinar!

Posted on August 15, 2012 by Anne Zieger

This month, I had the pleasure of helping a health IT company do a very smart thing. After agonizing for months over the cost of producing original content, the marketing director decided to edit the content of her firm’s Webinars … Continue reading →

Posted in healthcare content, Webinars, White Papers | Tagged , , , , | Comments Off

A Simple, Friendly Facebook Page Works Wonders

Posted on August 13, 2012 by Anne Zieger

I have no doubt that thousands of physicians and medical practices have built Facebook pages promoting what they do. But to date, I’ve only seen one where the page seems to keep consumers engaged and makes the physician seem kind … Continue reading →

Posted in healthcare content, social media | Comments Off

Google takes over hospital industry, CMS in private leveraged buyout

Posted on April 18, 2011 by Katherine Rourke

Read the headline?  Those are things that just aren’t going to happen, right? Well, I’m pretty sure the things that we can expect for the next few years will end up looking just about that strange when we read about … Continue reading →

Posted in emergency department, healthcare content, Healthcare news, hospital administration, hospital finance, hospital marketing, hospital operations, hospital transformation | Tagged , , , , , | Comments Off

Let’s turn patients into evangelists; join our beta and find out how

Posted on July 27, 2010 by Katherine Rourke

We would all love to see great healthcare organizations rewarded by great community support, both on and offline — but the truth it’s rarely that easy.  If you want feedback — even well-earned praise — you generally have to work … Continue reading →

Posted in accountable care organizations, healthcare content, hospital administration, hospital marketing, hospital transformation | Tagged , , , , , | Comments Off

Generating serious ROI from your content — it's no pipedream!

Posted on July 18, 2010 by Katherine Rourke

Even though they’re not in the business of publishing newsletters and magazines or writing reports, the content health providers develop and house can be turned into money, sometimes quickly. What’s more, that they can measure how much value they’ve generated in real-dollar terms. Continue reading →

Posted in healthcare content, hospital marketing, social media | Tagged , , , | Comments Off