Category Archives: healthcare content

healthcare content

Perficient Offers Rich Cascade of Content

Looking at this headline, your first thought might be “What’s a Perficient?”  I know (it’s an IT consulting firm) because they’ve done such a great job sharing their expertise with the healthcare community. Otherwise, I might have just ignored them … Continue reading

Posted in Blogs, healthcare content, social media, Thought Leadership | Tagged , , , , , | Comments Off on Perficient Offers Rich Cascade of Content

Medical Practice’s Content Guides, Connects With Patients

One Medical Group is a concierge primary care practice with offices in Washington, DC, NYC and San Francisco. They’re a very, very sharp group of professionals who seem to be getting every communications step right. Interestingly, they’re beating the competition … Continue reading

Posted in Blogs, healthcare content, social media | Tagged , , , , | Comments Off on Medical Practice’s Content Guides, Connects With Patients

Don’t Waste That Webinar!

This month, I had the pleasure of helping a health IT company do a very smart thing. After agonizing for months over the cost of producing original content, the marketing director decided to edit the content of her firm’s Webinars … Continue reading

Posted in healthcare content, Webinars, White Papers | Tagged , , , , | Comments Off on Don’t Waste That Webinar!

A Simple, Friendly Facebook Page Works Wonders

I have no doubt that thousands of physicians and medical practices have built Facebook pages promoting what they do. But to date, I’ve only seen one where the page seems to keep consumers engaged and makes the physician seem kind … Continue reading

Posted in healthcare content, social media | Comments Off on A Simple, Friendly Facebook Page Works Wonders