Author Archives: Anne Zieger

About Anne Zieger

Anne Zieger is veteran healthcare editor and analyst with 25 years of industry experience. Zieger formerly served as editor-in-chief of FierceHealthcare.com and her commentaries have appeared in dozens of international business publications, including Forbes, Business Week and Information Week. She has also contributed content to hundreds of healthcare and health IT organizations, including several Fortune 500 companies. She can be reached at @ziegerhealth or www.ziegerhealthcare.com.

Perficient Offers Rich Cascade of Content

Looking at this headline, your first thought might be “What’s a Perficient?”  I know (it’s an IT consulting firm) because they’ve done such a great job sharing their expertise with the healthcare community. Otherwise, I might have just ignored them … Continue reading

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Medical Practice’s Content Guides, Connects With Patients

One Medical Group is a concierge primary care practice with offices in Washington, DC, NYC and San Francisco. They’re a very, very sharp group of professionals who seem to be getting every communications step right. Interestingly, they’re beating the competition … Continue reading

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Don’t Waste That Webinar!

This month, I had the pleasure of helping a health IT company do a very smart thing. After agonizing for months over the cost of producing original content, the marketing director decided to edit the content of her firm’s Webinars … Continue reading

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A Simple, Friendly Facebook Page Works Wonders

I have no doubt that thousands of physicians and medical practices have built Facebook pages promoting what they do. But to date, I’ve only seen one where the page seems to keep consumers engaged and makes the physician seem kind … Continue reading

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