Hospital Marketing

I mentioned previously and some of you might have noticed the banner at the top of Hospital EMR and EHR that I organize the Health IT Marketing and PR Conference (HITMC). In case you haven’t seen the details, it’s happening May 7-8, 2015 in Las Vegas. Early Bird registration is over tomorrow, and so I’ve been seeing a wave of registrations hitting my email inbox as people register at the last minute. It’s been fun and exciting to see the healthcare marketing and PR community come together. If you’re not in that community, please share the conference with your colleagues who are.

This year, we’ve started wading slowly into the general healthcare marketing world. I’m excited by a number of hospital focused marketing presentations that we’re going to have at the event. Sure, there are a lot of sessions on content marketing, SEO (Search Engine Optimization), Branding, PR, and social media that apply regardless of your type of organization. However, I’m excited to learn from some real experts in the hospital healthcare marketing space.

If you’re interested in what the conference will cover, we posted a preview of the HITMC 2015 sessions. Although, we still have a number of tricks up our sleeve that we haven’t announced yet. It’s going to be an exciting event.

If these topics interest you, be sure to also check out the #HITMC hashtag on Twitter. We held our first ever #HITMC Twitter chat and it was an extreme success. We’ll be doing another #HITMC chat on 2/24/15 at Noon ET (9 AM PT) where we’ll be talking about making the most of HIMSS. We’ll post the exact topic for the #HITMC chat a week or so before the chat on the Health IT Marketing and PR Conference blog.

Finally, I’d be remiss to do a post on hospital marketing and my conference and not mention the marketing event of the year: The Super Bowl. Let’s have a discussion in the comments about your favorite commercials and other social media you see during the Super Bowl. I’ll come back and add my comments as well.

Plus, my prediction: Seahawks for the Win! Who are you picking?

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HHS Proposes Path to Improve Health Technology and Transform Care

ONC issues draft nationwide health IT Interoperability Roadmap; Implementation resources also released as first deliverable

The U.S. Department of Health and Human Services’ Office of the National Coordinator for Health Information Technology (ONC) today released Connecting Health and Care for the Nation: A Shared Nationwide Interoperability Roadmap Version 1.0. The draft Roadmap is a proposal to deliver better care and result in healthier people through the safe and secure exchange and use of electronic health information.

“HHS is working to achieve a better health care system with healthier patients, but to do that, we need to ensure that information is available both to consumers and their doctors,” said HHS Secretary Sylvia M. Burwell. “Great progress has been made to digitize the care experience, and now it’s time to free up this data so patients and providers can securely access their health information when and where they need it. A successful learning system relies on an interoperable health IT system where information can be collected, shared, and used to improve health, facilitate research, and inform clinical outcomes. This Roadmap explains what we can do over the next three years to get there.”

The draft Roadmap builds on the vision paper, Connecting Health and Care for the Nation: A 10-Year Vision to Achieve an Interoperable Health IT Infrastructure,issued in June 2014.  Months of comment and feedback from hundreds of health and health IT experts from across the nation through ONC advisory group feedback, listening sessions and an online forum aided in the development of the Roadmap.

“To realize better care and the vision of a learning health system, we will work together across the public and private sectors to clearly define standards, motivate their use through clear incentives, and establish trust in the health IT ecosystem through defining the rules of engagement.  We look forward to working collaboratively and systematically with federal, state and private sector partners to see that electronic health information is available when and where it matters,” said Karen DeSalvo, M.D., national coordinator for health IT.

Today’s announcement is linked with the administration’s Precision Medicine Initiative to improve care and speed the development of new treatments, as well as the Department-wide effort to achieve better care, smarter spending and healthier people through improvements to our health care delivery system. As part of this work, HHS is focused on three key areas: (1) improving the way providers are paid, (2) improving and innovating in care delivery, and (3) sharing information more broadly to providers, consumers, and others to support better decisions while maintaining privacy. The draft Roadmap identifies critical actions to achieve success in sharing information and interoperability and outlines a timeframe for implementation.

The draft Roadmap calls for ONC to identify the best available technical standards for core interoperability functions. With today’s announcement, ONC is delivering on this action with the release of the Draft 2015 Interoperability Advisory: The best available standards and implementation specifications for interoperability of clinical health information (“Standards Advisory”). The Standards Advisory represents ONC’s assessment of the best available standards and implementation specifications for clinical health information interoperability as of December 2014.

“ONC’s interoperability Roadmap will help guide our progress toward seamless integration of electronic health record data,” said Mr. Christopher Miller, program executive officer for Defense Healthcare Management Systems within the Department of Defense. “We are proud to be working closely with ONC and other public and private partners to ensure that our health care providers have a complete picture of health information from all sources. The availability of this information increases the medical readiness of our operational forces and enables delivery of the highest quality care that our service members, veterans and their families deserve. We look forward to our continued partnership with ONC as we expand the safe and secure exchange of standardized healthcare data to improve the overall health of our nation.”

“The benefits to patients and to the future of American health care in achieving full interoperability are enormous.  A system built on accessible information and secure, meaningful data sharing will elevate health care delivery, advance quality and cost-efficiency and enable new strides in medical research.  We applaud HHS and the Office of the National Coordinator for making interoperability a national priority and we believe that, by bringing together the ideas and technological expertise from both the public and private sectors, it is a foreseeable and achievable goal,” said Mary R. Grealy, president, Healthcare Leadership Council.

“Interoperability plays a critical role in improving the quality, cost, and patient experience of care and is foundational to both consumer decision-making and new models of health care delivery and payment,” said Janet Marchibroda, director of the Health Innovation Initiative and executive director of the CEO Council on Health and Innovation at the Bipartisan Policy Center. “We applaud ONC’s leadership in creating the roadmap and releasing the standards advisory, as well as its ongoing commitment to public engagement in shaping a path forward.”

“While we have made great strides as a nation to improve EHR adoption, we must pivot towards true interoperability based on clear, defined and enforceable standards,” said CHIME President and CEO Russell P. Branzell, F.C.H.I.M.E., C.H.C.I.O. “This Roadmap incorporates a tremendous amount of stakeholder input and articulates a clear path towards interoperability. It is a cornerstone in the continuing evolution of federal health IT policymaking.”

“The HHS interoperability roadmap announced today is an important step forward for all of us committed to a data-driven approach to improving health care. If the public and private sectors will work together on solving the interoperability challenge, we have a chance to significantly improve the practice of medicine and, most importantly, the health of patients across this country. I applaud HHS for its leadership in this area, and I look forward to partnering with the agency on this important initiative,” said Jennifer Covich Bordenick, CEO, eHealth Initiative.

The draft Roadmap, designed in concert with the Federal Health IT Strategic Plan 2015 – 2020, is based on a core set of building blocks that are needed to achieve interoperability:

  1. Core technical standards and functions;
  2. Certification to support adoption and optimization of health IT products and services;
  3. Privacy and security protections for health information;
  4. Supportive business, clinical, cultural, and regulatory environments; and
  5. Rules of engagement and governance.

The draft Roadmap and Standards Advisory are available for viewing The public comment period for the draft Roadmap closes April 3, 2015. The public comment period for the Standards Advisory closes May 1, 2015.

Posted in EHR, Electronic Health Record, Electronic Medical Record, EMR, Healthcare, Healthcare Interoperability, Healthcare IT, HIE | Tagged , , , , , , | Comments Off

Modernizing Medicine’s Electronic Medical Records (EMR) System Supports Industry Movement toward Quality of Care Reporting and Outcome-Based Reimbursement

Boca Raton, FL – January 29, 2015 — Modernizing Medicine, Inc., the creator of the Electronic Medical Assistant® (EMA™), a cloud-based, specialty-specific electronic medical record (EMR) system, responded today to recent announcements from the Centers for Medicare & Medicaid Services (CMS), the U.S. Department of Health & Human Services (HHS) and leading health insurers, regarding the concerted push away from fee-for-service healthcare models in favor of outcome-based reimbursements.

CMS has announced that 85 percent of Medicare payments in 2016 could be based on quality of care, and that number could grow to 90 percent in 2018. Additionally, a UnitedHealth Group executive was reported to have said that the company plans to increase value-based payments to doctors and hospitals by 20 percent this year, forecasting over $40 billion in payments tied to value or quality of care.

“This major shift in payment models requires the right tools and reporting systems if physicians and provider organizations want to safeguard against penalties from volume-based medicine and benefit from related incentives,” said Modernizing Medicine’s CEO and Co-founder Dan Cane in a statement issued following the recent announcements from CMS and HHS. “Modernizing Medicine is deeply committed to the physicians and healthcare professionals we serve, and we believe that health information technology vendors share a large part of the responsibility to ease the impending transition toward quality reporting and outcomes-based reimbursements.”

Unlike EMRs using templates or macros, EMA was designed with unique structured data technology that handles the Value-based Payment Modifier and enables quality reporting including Physician Quality Reporting System (PQRS) program reporting. Cane believes Modernizing Medicine is in a market leading position in providing a system that addresses this burden for physicians, enabling them to focus on practicing medicine without fear of the upcoming changes.

Co-founder and Chief Medical Officer Michael Sherling, M.D., M.B.A., echoed Cane’s sentiment about the potentially huge implications of the impending move toward payment models that tie to quality of care.

“While the new mandates signify a big step toward providing improved quality of care, without tools to support and streamline quality reporting, these new payment models may constitute a substantial hurdle for private practice in this country,” said Sherling. “Since Modernizing Medicine’s inception we have focused heavily on accurately documenting patient encounters through structured data. This facilitates the ability to track patient outcomes and report quality of care in a way that doesn’t slow down physician productivity. We would urge providers to consider the implications of these new payment guidelines, and ensure that they are working with technologies that will support both their practice and the forthcoming revised payment structure.”

“With rich capabilities for PQRS reporting, Meaningful Use attestation and ICD-10 coding built in, EMA is ready for the changes in healthcare ahead,” said Cane. “The more than 30,000 physicians and health providers across the nation who use EMA are on solid ground.”

About Modernizing Medicine

Modernizing Medicine® is transforming how healthcare information is created, consumed and utilized in order to increase efficiency and improve outcomes. Our flagship product, Electronic Medical Assistant® (EMA™), is a cloud-based, specialty-specific electronic medical records (EMR) system built by practicing physicians. Available as a native iPad application and from almost any web-enabled Mac or PC, EMA adapts to each provider’s unique style of practice. This ICD-10 ready EMR system is available for the dermatology, ophthalmology, orthopedics, otolaryngology, gastroenterology, rheumatology, urology and plastic and cosmetic surgery markets and used by more than 4,800 physicians in the United States and its territories. The Modernizing Medicine family of companies also provides specialty-specific billing, inventory management and group purchasing services.

Posted in ACO, EHR, Electronic Health Record, Electronic Medical Record, EMR, Healthcare IT | Tagged , , , , , , , , , | Comments Off

FDB Releases Web API Solution to Enable Fast, Reliable and Secure Access to FDB Drug Knowledge in the Cloud

First-to-market cloud-based solution for integrated medication decision support enables users to access and deploy the latest drug knowledge in vastly reduced development timeframes

South San Francisco, CA January 29, 2015 – First Databank (FDB), the leading provider of clinical drug knowledge that improves medication-related decisions and patient outcomes, today announced the general release of the FDB Cloud Connector, a web API solution that effectively delivers FDB’s vast drug knowledge through high performing and highly available web services that are easily integrated into today’s mission-critical healthcare applications from client-server to mobile.

Healthcare has been slow to adopt the Cloud, but with healthcare reform, that trend is rapidly changing. According to a 2014 HIMSS Analytics Cloud Survey, more than 80% of providers are already using the cloud and nearly 60% of all healthcare CIO’s see the cloud as a strategic and operational necessity. With the dramatic reductions in development time and IT overhead that come from using a web API, many healthcare organizations are turning to this technology as a means to keep up with never-ending demands on limited IT resources. Web services can be easily deployed through client-server and web-based applications, and mobile application developers can now more easily develop native mobile apps to support the growing number of patient encounters that will be conducted over smart devices.

The FDB Cloud Connector, based on state-of-the art architecture which includes high-performing and highly available web services powered by Amazon Web Services, offers a host of user benefits for health IT system developers. It allows customers to request and receive FDB drug knowledge, as needed, without the complexity of hosting and updating data and software, or having to develop the means to redistribute. The web API solution also significantly reduces development timelines enabling applications to be released to the market more quickly. And the FDB Cloud Connector provides users with the flexibility to easily bolt on individual services to their existing applications to take advantage of FDB’s latest capabilities without the need to manage a large software upgrade.

“As cloud-based services are steadily becoming more widely adopted by healthcare organizations globally, we are excited to be the first in our industry to offer cloud-based delivery of integrated drug knowledge to our customer base,” said Chuck Tuchinda, MD, MBA, president, FDB. “With the FDB Cloud Connector, we have created an opportunity to vastly improve application development times so that our customers are able to immediately and securely deploy the most current FDB drug knowledge and, ultimately, enhance medication care guidance.”

After testing with several large information system vendor partners, the new delivery option is now generally available to FDB customers. “The FDB Cloud Connector allows us to deliver a huge amount of drug data through the web” said Larry O’Toole, associate vice president of strategy at MEDITECH. “FDB, MEDITECH, and our customers continue to benefit from such collaborations.”

Data delivery through web services in the cloud will also ease the implementation of next generation clinical decision support such as pharmacogenomics data. These large data sets with complex algorithms may be impractical to deliver via traditional means and the FDB Cloud Connector is expected to facilitate the adoption of these new capabilities.

About First Databank (FDB)
FDB (First Databank), part of the Hearst Health network, is the leading provider of drug knowledge that helps healthcare professionals make precise medication-related decisions. With thousands of customers worldwide, FDB enables our information system developer partners to deliver a wide range of valuable, useful, and differentiated solutions. As the company that virtually launched the medication decision support category, we offer more than three decades of experience in transforming drug knowledge into actionable, targeted, and effective solutions that improve patient safety and healthcare outcomes. For a complete look at our solutions and services please visit or follow us on Twitter and LinkedIn.

About Hearst Health
FDB is part of the Hearst Health network, which also includes Zynx Health, MCG (formerly Milliman Care Guidelines) and Homecare Homebase. The mission of the Hearst Health network is to help guide the most important care moments by delivering vital information into the hands of everyone who touches a person’s health journey. Each year in the U.S., care guidance from the Hearst Health network reaches 76% of discharged patients, 133 million insured individuals, 20 million home health visits, 1.88 billion retail pharmacy prescriptions and 3.26 billion prescription claims. Extensions of the Hearst Health network include Hearst Health Ventures and the Hearst Health Innovation Lab.

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Join Us at the 2nd Annual Health IT Marketing and PR Conference

Healthcare Scene is excited to organize the 2nd Annual Health IT Marketing and PR Conference (HITMC) in Las Vegas. This is the first of its kind event that’s every design is to bring together the Healthcare IT Marketing and PR community. We’ve done that in a really amazing way.

Here’s a look at some of the topics you’ll discover if you attend HITMC 2015:

  • Content Marketing
  • Best Practices for Social Media Marketing, Email Marketing and Search Engine Optimization (SEO)
  • Lead Nurturing
  • Effective PR
  • Marketing Automation Tools
  • Event Marketing
  • Case Studies from Health IT Companies
  • Much much more…

Also, we’ve started posting the speaker profiles on the speaker page and a preview of the Health IT Marketing and PR 2015 sessions. We’ve got a few other secrets about the conference that we’ll be announcing in the future.

The conference is backed by an amazing group of sponsors. These companies represent some of the best companies out there when it comes to healthcare IT. We’re still adding more as we get closer to the event, but this event would not be possible without their excellent support.

We hope that many in the Healthcare Scene community will join us in Las Vegas!

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5 Digital Health Trends for 2015

I came across an interesting article from Mashable predicting the digital health trends for 2015. They lead it off with a stat from Startup Health that investment in digital health almost doubled in 2014 to over $5 billion.

Then, they make the following 5 predictions:

1. Wearables for the ear
2. Sweat sensor strips
3. Smartphone case devices
4. Prescription-only apps
5. Healthier lighting

I like these predictions, but they’re really just a prediction of things that are already happening. Yes, we’re going to see more of what’s already happening next year. I guess this is why I don’t think one year predictions are that interesting. They’re really just a commentary of what’s happening in the market. I wish they’d predicted 5 years. Then we’ll see some big changes.

That said, you can be sure that all of the above are happening in 2015. Lots of great examples of each already in the market.

Posted in Health Care, Health Sensors, Healthcare IT, mHealth, Mobile Health Care, Wearables | Tagged , , , , | Comments Off

Orion Health Achieves Direct Trusted Agent Accreditation Program from EHNAC and DirectTrust

Direct Trusted Agent Accreditation Ensures Adherence to Data Processing Standards and Compliance with Security Infrastructure, Integrity and Trusted Identity Requirements

BOSTON, MA – January 28, 2015Orion Health, a leading population health management company, announced today it has achieved full accreditation with the Direct Trusted Agent Accreditation Program (DTAAP) for Health Information Systems Program (HISP) from DirectTrust and the Electronic Healthcare Network Accreditation Commission (EHNAC). Direct Trusted Agent accreditation recognizes excellence in health data processing and transactions, and ensures compliance with industry-established standards, HIPAA regulations and the Direct Project.

Through the consultative review process, EHNAC evaluated Orion Health in areas of privacy, security and confidentiality; technical performance; business practices and organizational resources as it relates to Directed exchange participants. In addition, EHNAC reviewed the organization’s process of managing and transferring protected health information and determined that the organization meets or exceeds all EHNAC criteria and industry standards. Through completion of the rigorous accreditation process, the organization demonstrates to its constituents, adherence to strict standards and participation in the comprehensive, objective evaluation of its business.

“Endorsed by the Office of the National Coordinator for Health Information Technology (ONC), the Direct Trusted Agent Accreditation Program ensures that organizations like Orion Health establish and uphold a superior level of trust for their stakeholders,” said Lee Barrett, executive director of EHNAC. “The need in the marketplace for guidance and accountability in health information exchange is undeniable, and we applaud Orion Health’s commitment to the highest standards in privacy, security and confidentiality.”

“We are delighted to have Orion Health join the ranks of accredited Health Information Service Providers, HISPs, and to expand the interoperable network for Direct exchange,” said David C. Kibbe, MD MBA, President and CEO of DirectTrust. “Orion Health has been a strong supporter of transparent, standards-based and secure health information exchange via Direct, and a member of DirectTrust for over two years.”

“At Orion Health, we continue to demonstrate our commitment to privacy and security through our Direct Trust Accreditation. This accreditation has become synonymous with the highest level of compliance in healthcare-related data transfer procedures, and it is the industry-accepted stamp of approval for objective review of Direct messaging-related services,” said Jennifer Scalise, Chief Compliance and Privacy Officer, Orion Health. “We are pleased to have accomplished this major milestone, which will ultimately enable us to better serve our clients, and that Direct Trust/EHNAC is as confident in our privacy and security controls for direct secure messaging as we are.”

Orion Health delivers interoperable, connected solutions for healthcare facilities, organizations and regions. Its open technology platform aggregates, analyzes and makes actionable all determinants of health data to deliver better care coordination and an enhanced patient experience.

About is a non-profit, competitively neutral, self-regulatory entity created by and for participants in the Direct community, including HISPs, CAs and RAs, doctors, patients, and vendors, and supports both provider-to-provider as well as patient-to-provider Direct exchange. The goal of is to develop, promote and, as necessary, help enforce the rules and best practices necessary to maintain security and trust within the Direct community, consistent with the HITECH Act and the governance rules for the NwHIN established by ONC. is committed to fostering widespread public confidence in the Direct exchange of health information. To learn more, visit


The Electronic Healthcare Network Accreditation Commission (EHNAC) is a voluntary, self-governing standards development organization (SDO) established to develop standard criteria and accredit organizations that electronically exchange healthcare data. These entities include accountable care organizations, electronic health networks, EPCS vendors, eprescribing solution providers, financial services firms, health information exchanges, health information service providers, management service organizations, medical billers, outsourced service providers, payers, practice management system vendors and third-party administrators.

EHNAC was founded in 1993 and is a tax-exempt 501(c)(6) nonprofit organization. Guided by peer evaluation, the EHNAC accreditation process promotes quality service, innovation, cooperation and open competition in healthcare. To learn more, visit, contact, or follow us on Twitter, LinkedIn and YouTube.

About Orion Health, Inc.

Orion Health, a population health management company, makes healthcare information available anywhere by providing healthcare IT connectivity in nearly every U.S. state and in over 30 countries worldwide—facilitating care for tens of millions of patients every day. With an inherent ability to interconnect a wide variety of healthcare information systems, Orion Health facilitates data exchange within and among provider organizations, accountable care organizations, health plans, governments and health information exchanges, to improve care coordination, enable population health management, enhance quality of care and help reduce costs. For more information, visit Connect with us on Twitter, Facebook and LinkedIn.

Posted in EHR, Electronic Health Record, Electronic Medical Record, EMR, Healthcare, Healthcare Interoperability, Healthcare IT, HIE | Tagged , , , , | Comments Off

Singularity University Announces New Multi-million Dollar Agreement with Google to Support Increased Global Access and Diversity in Technology Sector

MOUNTAIN VIEW, CA (January 28, 2015). Singularity University (SU), the technology-focused education institute and global business accelerator has announced a new multi-million dollar agreement with Google aimed at breaking down barriers to technology innovation by creating opportunities for a more diverse group of entrepreneurs from around the world.

Through the agreement, Google will provide $1.5 million annually for the next two years to help fund qualified and selected candidates to SU’s flagship Graduate Studies Program (GSP) – a 10-week immersive experience that educates and empowers the best minds to use exponential technologies to solve the world’s greatest challenges. While SU’s sponsored Global Impact Competitions (GIC) winners will continue to comprise a substantial portion of the GSP class, the new Google funding will enable SU to also make the remaining seats in the program available free of charge to direct applicants. GSP participants are engaged in nine tracks of exponential technology development and mentored by leaders and investors in the technology sector with the focus of abating poverty and creating innovative solutions in the areas of clean energy, water, education, security, and healthcare.

Applications are now open for the 2015 Graduate Studies Program through SU’s Direct Admission online application:

“The new agreement with Google is an incredibly important pillar in our efforts to increase global access and diversity for qualified candidates, regardless of their ability to pay,” said Rob Nail, CEO and Associate Founder of Singularity University. “As a graduate of an SU program, I can speak first-hand to the life-changing experience SU offers in inspiring thinking about how technology can improve the lives of billions. Google’s support will further help to break down barriers of access to the Silicon Valley network of technologists, business leaders, and investors.”

Google has long understood the importance of breaking down barriers to be active participants in the creation of technology. “At Google, we believe in the power of access, and we work with organizations to create broad and diverse communities to be change agents,” said Mo Fong, Director of Google’s education outreach programs.

Sample Graduate Studies Program Success Stories

Bibak, a team of women from #GSP14, made a pledge to ensure that every person living in a post-conflict area should live a life free from the ever-present fear of landmines. This team, with members from Italy, Australia and Peru created the Bibak “podtector”, an effective and inexpensive landmine detector that can be assembled on site and delivered in a way that is sustainable, coordinated, and community-led.

More at:

Hivematic. When we think of the fragility of ecosystems, we often think of the decline of fish stocks or large predators, but it is the decline of the lowly bee that could have the greatest impact on humankind with the total number of managed honey bee colonies now decimated from 5 million in the 1940s to less than 2.5 million today. A #GSP13 team project created a smart beehive monitoring system with real-time optimization of hive conditions, thus reducing the risk of colony failure.

More at:

Matternet, a team project from #GSP11, had the vision to use unmanned aerial vehicles (UAVs) to ferry medicine and other goods to remote places, such as rural villages in Africa where people often have to walk 20 miles or more to a clinic to receive treatments as simple as blood tests or pills. With Matternet, UAVs will carry the payloads for a substantially lower cost than ground transportation.

More at:

Blue Oak Priv Bradoo first considered the idea of extracting valuable metals (copper, silver, platinum, etc.) from discarded electronics (e-waste) at #GSP09. Since then, the company has grown exponentially and now uses existing scaled-up mining industry technologies to capture value from the 40 million tons of e-waste that is landfilled or incinerated annually around the world, containing 70 billion dollars worth of precious and base metals.
More at:

Miroculus, a #GSP13 team project, has brought to life an accurate, easy to use, non-invasive, decentralized, operator-independent and affordable microRNA detection platform for molecular data gathering, analysis and interpretation.

More at:

About the Graduate Studies Program

The Graduate Studies Program (GSP) convenes future leaders and entrepreneurs from around the world in a 10-week collaborative experience to develop team-based technology solutions to widespread global challenges. During the GSP, participants are challenged to design a sustainable global solution to positively impact one billion people by leveraging exponential trends, innovation, and the power of entrepreneurship.

About Singularity University

Singularity University’s (SU) mission is to educate, inspire and empower a generation of leaders to apply exponential technologies to address humanity’s grand challenges. Since 2009, SU has hosted entrepreneurs, industry leaders and government officials from more than 85 countries and has prepared both individuals and organizations for exponential technology changes through a series of events, conferences and education programs. SU’s Founding Corporate Partners include Genentech, Autodesk, Cisco, ePlanet Ventures, Google, Kauffman Foundation and Nokia.

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EHNAC Approved as Certifier by DEA for E-Prescribing of Controlled Substances

Electronic Prescription of Controlled Substances Certification Program (EPCSCP)demonstrates vendor electronic prescription or pharmacy application compliance with stringent industry regulations

FARMINGTON, Conn. – January 27, 2015 – The Electronic Healthcare Network Accreditation Commission (EHNAC), a non-profit standards development organization and accrediting body for organizations that electronically exchange healthcare data, announced its approval by the Drug Enforcement Administration (DEA) as a certifier of electronic prescription of controlled substances applications. On December 3, 2014, the DEA approved EHNAC’s certification process.

As set forth in DEA regulations, before any electronic prescription or pharmacy application may be used to transmit or receive prescriptions, a third party must audit the application for compliance with the requirements of 21 CFR part 1311, or a certifying organization whose certification process has been approved by DEA, such as EHNAC, must verify and certify that the application meets the requirements.

EHNAC offers two certification programs for vendors handling e-prescribing of controlled substances – EPCSCP-Pharmacy and EPCSCP-Prescription. The two certification programs evaluate pharmacy and prescribing companies that offer applications supporting electronic prescription of controlled substances. Launched in September 2012, these programs are designed to demonstrate that vendors and their applications meet detailed DEA regulations as well as EHNAC core criteria addressing privacy, confidentiality, technical performance, business practices, resources and security.

“Receiving the DEA’s approval for our certification process of electronic prescription of controlled substances is a tremendous milestone in our efforts to create a higher standard of privacy and security and to assure stakeholder trust within healthcare data exchange,” said Lee Barrett, executive director of EHNAC. “Our EPCSCP accreditations support the overall goal of a closed system that reduces fraud for controlled substances, including the lost, misplaced, altered or forged prescription issues that have plagued healthcare in recent years. Ultimately, we hope this encourages more eprescribing entities to become certified, and more prescribers, patients and insurers to reap the efficiency benefits of electronic prescribing.”

Prior to EHNAC finalizing its approval as a certifier by the DEA, the EPCS programs were administered exclusively by Certified Information System Auditors (CISAs) to meet requirements of the DEA EPCS regulation. This process will now be streamlined and handled exclusively by EHNAC for new accreditation candidates.

EHNAC-accredited organizations and commission members Surescripts and Emdeon weighed in on the accomplishment:

“There is no question that secure, electronic prescribing benefits patients, prescribers and pharmacies, especially when it comes to prescribing controlled substances,” said Paul Uhrig, chief administrative and privacy officer of Surescripts. “Surescripts has worked collaboratively with EHNAC and others across the industry to make e-prescribing a reality, and we’re committed to doing the same with EPCS today.”

Kevin Mahoney, executive vice president of Emdeon added: “This recognition by the DEA is an important step forward for the healthcare industry given EHNAC’s position as a well-established standards development organization for accrediting a wide variety of entities who electronically exchange healthcare data. Emdeon is pleased to have had the opportunity to support EHNAC through this process.”

The Electronic Healthcare Network Accreditation Commission (EHNAC) is a voluntary, self-governing standards development organization (SDO) established to develop standard criteria and accredit organizations that electronically exchange healthcare data. These entities include accountable care organizations, electronic health networks, EPCS vendors, eprescribing solution providers, financial services firms, health information exchanges, health information service providers, management service organizations, medical billers, outsourced service providers, payers, practice management system vendors and third-party administrators.

EHNAC was founded in 1993 and is a tax-exempt 501(c)(6) nonprofit organization. Guided by peer evaluation, the EHNAC accreditation process promotes quality service, innovation, cooperation and open competition in healthcare. To learn more, visit, contact, or follow us on Twitter, LinkedIn and YouTube.

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Health eVillages update: Expanding a rural hospital in Kenya

As you may know, I am a member of the advisory board of Health eVillages. Every so often, the organization does something extraordinary, and I want to share one of those moments here. Actually, I want to share two.

In December, Health eVillages Founder Donato Tramuto, CEO of Physicians Interactive, won a tremendous honor, a 2014 RFK Ripple of Hope Award, from the newly renamed Robert F. Kennedy Human Rights organization. (The other three honorees were three nobodies named Robert De Niro, Tony Bennett and Hillary Clinton.)

Today, Health eVillages released this bit of news:

Health eVillages Raises Funds to Expand Rural Hospital in Kenya

New wing will help Lwala Community Alliance (LCA) to further reduce infant and maternal mortality rates

READING, MA – (January 27, 2015) -Health eVillages, a program of the not-for-profit Robert F. Kennedy Human Rights organization and Physicians Interactive, announced today that construction has started on a new wing to expand the first hospital in Lwala, Kenya, as well as housing for clinicians and their families.

The announcement, made by Health eVillages Founder Donato Tramuto, builds on the success of a partnership with Lwala Community Alliance (LCA), a local health and development organization.

“In just four years, the early infant mortality rate has been cut almost by half in our area,” said James Nardella, LCA’s Executive Director. “With the help of partners like Health eVillages, skilled delivery rates have rapidly increased. In 2010, only 26% of births were attended by a trained nurse. That has risen to 96% with the wonderful assistance of Health eVillages.”

He continued, “The expansion of our maternal health facilities and housing for our clinicians and their families will immediately improve the outcomes for more Lwala mothers and their babies, while creating local employment opportunities for Kenyan nurses and other clinical professionals for years to come.”

The rapid expansion was made possible by the success of Health eVillages’ partnerships and the financial support of nearly 100 private donors, including Physicians Interactive.

When it is completed, the 1,500-square-foot wing will add 12 beds to the rural hospital, two exam rooms for outpatient visits, full separation of the well-child visit area from sick-patient areas, and separate men’s and women’s in-patient wards. The wing will also offer new laboratory space with specialized rooms for blood drawing, sterilization and microbiology, as well as a new space for HIV client counseling.

Health eVillages also is adding eight housing units with more than 6,000 square feet of living space, so LCA’s clinical staff can be immediately available on-site during emergency care situations.

The majority of the caregivers at the hospital are with the LCA, a Health eVillages partner whose mission is to advance the health and well-being of people living in the rural region in Western Kenya. Founded by Milton and Fred Ochieng’, US-trained physicians who are natives of Lwala, the Alliance’s first major project was the completion of the Erastus Ochieng’ Memorial Lwala Community Hospital. Initially conceived as a facility to treat HIV/AIDS patients, over time the hospital has expanded to include multiple public health services, including services to pregnant women.

The LCA’s community health workers recruit and enroll women of reproductive age in Migori County through its Safe Babies program to participate in the entire continuum of prenatal, maternal, neonatal and child healthcare services. Health eVillages currently helps fund prenatal and postnatal immunizations as part of the program. It also provides mobile handheld devices (from Physicians Interactive) to the LCA’s 80+ community health workers and the hospital’s clinical staff, as they work to improve primary and preventive healthcare throughout the region.

“It is incredibly gratifying to watch this successful facility grow, knowing that the additional space will give more babies in Lwala a healthy start to life, which every mother in the world wants for her child,” said Tramuto, who is also the Chairman and CEO of Physicians Interactive and the recipient of the 2014 RFK Human Rights Ripple of Hope Award. “It is a testament to the LCA’s hard-working caregivers that the demand for their services is only increasing as families throughout Migori County witness the significant decline in infant and maternity mortality rates in their community.”

About Health eVillages

Health eVillages, a program of the not-for-profit Robert F. Kennedy Human Rights organization and Physicians Interactive, provides state-of-the-art mobile health technology including medical reference and clinical decision-support resources to medical professionals in the most challenging clinical environments around the world. For more information about Health eVillages, please visit 

About Physicians Interactive

Headquartered in Reading, MA, PI aspires to use the power of worldwide networks of healthcare professionals and life sciences companies, together, in ways that will change the practice and business of medicine for the better. PI’s value proposition is to offer the life science industry a low-cost, virtual, multichannel marketing approach that can be used to supplement currently promoted products, as well as non-promoted and orphaned products, that deliver benefits to physicians and patients. A key focus is providing services that fit into physicians’ and healthcare professionals’ daily workflow at the point-of-care, when they make diagnosis, treatment, and prescribing decisions. More information can be found at

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It’s more proof that mobile devices can have a positive effect on health pretty much anywhere in the world.



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